BATHING SUITS ON PARADE — A NOVEL SPECTACLE AT MUMBLES PIER

Published in the South Daily Post, July 1931, the announcement heralds a new attraction set to lend colour and curiosity to the breezy front at Mumbles Pier, where a procession of mannequin models will present the latest creations in Windsor Water Woollies — those daring, exotic bathing costumes and beach accessories that have become the talk of the coast.

An Additional Photograph Accompanied the Report

The article was further enlivened by a striking photograph of the Windsor Woollie girls, posed in their boldly patterned bathing suits and shaded by decorative parasols. Arranged upon a stone terrace overlooking the sea, the troupe appeared every inch the modern seaside spectacle. Beneath the image ran the confident caption:

“They will be here on Thursday.” The Windsor Woollie girls who will give a parade, organised by Mr. Sidney Heath, at the Mumbles Pier later this week.

The photograph served not merely as illustration but as a promise of glamour soon to arrive, capturing the spirit of Swansea’s summer entertainments and the rising vogue for seaside fashion displays.

Across Thursday, Friday, and Saturday, at 3 p.m. and 7 p.m., twelve mannequins will step out upon the pier, offering visitors a glimpse of seaside fashion at its most spirited. The parade will be led by local favourites — the sea nymphs of Swansea Bay — including Miss Alys Milner, proudly styled as “The Windsor Woollie Girl,” accompanied by a bevy of bathing belles who will demonstrate the newest promenade and beach wear for 1931.

The organisers promise originality and amusement, with costumes ranging from the practical to the fantastical. Patrons are invited to imagine bathing suits “through the ages,” from ancient inspirations to whimsical predictions of what future swimmers might one day don. The result is expected to be a lively blend of fashion, humour, and seaside charm — a show certain to draw crowds to the pier and leave them talking long after the tide has turned.